MAIN LOGO
Logo symbol
The logo symbol is also an abstract interpretation of the Möbius strip. This is an object that permits uninterrupted movement from one side to the other without having to cross an edge. It provides a complete overview. The logo symbolises the way the company operates through the combination
of cycle and overview.
Logo typography
The A in Axess points sharply upwards to create a proactive impression. The association with mountains and heights is also apparent. The logo typography supports and emphasises the impression of Axess as a dynamic, unambiguous and professionally competent company with a strong, thriving organisational culture.
The logo is made in two variants to be used on different backgrounds
This main logo variant should be used at all times, if possible, and should be placed on a white or completely light background.
These variant should only be used on occasions when it is not technically viable to use the other logos, for example, in engraving and embroidery.
World-Class Integrity Solutions is Axess’ payoff. We can use it as an extra element to reinforce what our company stands for.
Alternative 1 is the preferred version of the logo with payoff.
Choose alternative 2 if there are height restrictions.
STYLISED LOGOS
These variants should only be used on occasions when it is not technically viable to use the other logos, for example, in engraving and embroidery. Typical examples are engraving on ballpoint pens and cuff links, as well as logos on clothing, which are often embroidered.
When the logo is placed on a picture, ensure that it is clearly visible. Avoid placing the logo on untidy picture backgrounds.
Logo on a picture background
Variants not permitted
PRIMARY COLOURS
Axessable Azur is the actual signal colour and is what we wish to be associated with. Axessable Azur may be used as a background colour for printed matter and may also be used in certain decor elements that we wish to promote.
